Post by account_disabled on Dec 20, 2023 4:42:01 GMT
Plátano de Canarias wanted to celebrate the brand's values with an advertising action whose main objective is to emphasize that the company is committed to the environment and local production , now that sustainability and local products are so in vogue. To show that the firm has been taking these commitments into account for decades, Plátano de Canarias has launched a fun campaign in which they highlight the pride of having a healthy, sustainable local product that supports the economy . The LOLA MullenLowe Madrid agency has been in charge of launching this project, which will be active nationally on television, outdoors and digitally.
In order to make consumers of this food see themselves as "shopping heroes" , two of the spots show buyers walking through the supermarket holding the Canary Islands Bananas as if they Phone Number List were a trophy. In this way, we can see the protagonists walking through the different hallways in a kind of fashion show while an announcer showers them with compliments for supporting local commerce that is good for both the planet and their health. In the third, a cashier ends up overwhelmed by the music that plays every time she scans the code of the bananas in question.
We are celebrating the shopping heroes who are in fashion without knowing it because they are not only buying a delicious, healthy and accessible product, but they are also choosing a more sustainable and eco-friendly option,” says Tomás Ostiglia, executive creative director. by LOLA MullenLowe Madrid. If you cannot view the embedded video correctly, click here If you cannot view the embedded video correctly, click here If you cannot view the embedded video correctly, click here DATA SHEET Advertiser: Bananas from the Canary Islands Agency: LOLA MullenLowe Executive Creative Director: Tomás Ostiglia Creative Directors: Jorge Zacher and Kevin Cabuli Editors.
In order to make consumers of this food see themselves as "shopping heroes" , two of the spots show buyers walking through the supermarket holding the Canary Islands Bananas as if they Phone Number List were a trophy. In this way, we can see the protagonists walking through the different hallways in a kind of fashion show while an announcer showers them with compliments for supporting local commerce that is good for both the planet and their health. In the third, a cashier ends up overwhelmed by the music that plays every time she scans the code of the bananas in question.
We are celebrating the shopping heroes who are in fashion without knowing it because they are not only buying a delicious, healthy and accessible product, but they are also choosing a more sustainable and eco-friendly option,” says Tomás Ostiglia, executive creative director. by LOLA MullenLowe Madrid. If you cannot view the embedded video correctly, click here If you cannot view the embedded video correctly, click here If you cannot view the embedded video correctly, click here DATA SHEET Advertiser: Bananas from the Canary Islands Agency: LOLA MullenLowe Executive Creative Director: Tomás Ostiglia Creative Directors: Jorge Zacher and Kevin Cabuli Editors.