Post by account_disabled on Dec 25, 2023 4:14:32 GMT
Last November, I had the chance to be invited by the Oracle Marketing Cloud teams to their London conference: Modern Marketing Experience ( #MME15 ). For 3 days, it's a good opportunity, not to listen to Oracle people explain that they are the best with the best products, but rather to listen to Oracle customers or partners share their experiences, their business case, the results of their research and numerous data around Cloud Marketing. Of course, Oracle salespeople are there to do demos and show what their solutions can provide, but we don't feel too much commercial pressure. During these 3 days, we attend presentations from The Economist, Forrester, Dell, BT, SwissPost, TomTom, Sage, Deloitte as well as other slightly less known organizations.
All digital themes are covered: BTOC, BTOB, Data, Big Data, Engagement, Push Email Data Marketing, Mobile, Content, Customer Experience, Adaptive Marketing, Innovation, Advertising, Emotion, Email Marketing, Cross Channel, Influence, Real Time Marketing, Analytics, Video, Apps, International, Multilingual, Prospects, Social Selling, Digital Store, Internet of Things, Sales pipeline, CRM… It would take a long time to write an article that covers everything that was discussed during these 3 days, so I'm sharing the figures that struck me the most: 78% of customers do not receive a personalized, consistent experience across channels SO 94% of customers end their relationship with a brand because they receive irrelevant advertising or promotions.
Advertisers still spent more than $14 billion on display advertising where the engagement rate is less than 1%. 67% of advertisements are intended for unwanted targets. Content is king… but the vast majority fail to deliver it correctly. Video on a landing page can increase the conversion rate by up to +86%. 90% of SMS messages are opened and read within 90 seconds of receipt. Other encrypted data (more than 75) are accessible here: Can you lose 20% of your business? Are phones still phones? What is the best leverage? Oracle marketing cloud MME15 from Cyril Bladier What is the most powerful tool for achieving marketing results? How much content is “consumed” before making a purchasing decision? How many Fortune 500 companies from 1955 still exist today? 52% of Fortune 500 companies from the year 2000 no longer exist.
All digital themes are covered: BTOC, BTOB, Data, Big Data, Engagement, Push Email Data Marketing, Mobile, Content, Customer Experience, Adaptive Marketing, Innovation, Advertising, Emotion, Email Marketing, Cross Channel, Influence, Real Time Marketing, Analytics, Video, Apps, International, Multilingual, Prospects, Social Selling, Digital Store, Internet of Things, Sales pipeline, CRM… It would take a long time to write an article that covers everything that was discussed during these 3 days, so I'm sharing the figures that struck me the most: 78% of customers do not receive a personalized, consistent experience across channels SO 94% of customers end their relationship with a brand because they receive irrelevant advertising or promotions.
Advertisers still spent more than $14 billion on display advertising where the engagement rate is less than 1%. 67% of advertisements are intended for unwanted targets. Content is king… but the vast majority fail to deliver it correctly. Video on a landing page can increase the conversion rate by up to +86%. 90% of SMS messages are opened and read within 90 seconds of receipt. Other encrypted data (more than 75) are accessible here: Can you lose 20% of your business? Are phones still phones? What is the best leverage? Oracle marketing cloud MME15 from Cyril Bladier What is the most powerful tool for achieving marketing results? How much content is “consumed” before making a purchasing decision? How many Fortune 500 companies from 1955 still exist today? 52% of Fortune 500 companies from the year 2000 no longer exist.