Post by account_disabled on Sept 16, 2023 8:11:54 GMT
Online chat has become an important and popular tool in the age of digitalization and the strong development of e-commerce. Live chat is not simply a communication channel between buyers and sellers, but it also has a profound impact on customers' purchasing decisions. From product consultation, answering questions to after-sales support, live chat has changed the way we interact and make purchasing decisions. By taking advantage of real-time interaction and personal support and consulting, online chat contributes to building and increasing customer experience, influencing customers' purchasing decisions and is a tool helps increase business revenue.
What is online chat?
Online chat is a form of live conversation between two or more people over the internet. Through social networking platforms (Facebook, Zalo, Instagram, ...), online shopping platforms (Shopee, Lazada, e-commerce websites...) or business websites, users can send and receive messages immediately, interacting directly with each other.
Currently, live chat has become an indispensable interactive tool in Phone Number List online shopping. Online chat is a means to exchange information, creating a direct, interactive environment convenient for care, consulting and helping consumers interact directly with sellers.
See more: Why is online chat important when doing online business?
Online chat has become an indispensable interaction tool in online shopping
Online chat has become an indispensable interaction tool in online shopping
The impact of online chat on the purchasing decision-making process
The impact of live chat in the purchasing decision-making process is very significant and has a positive influence on consumers' choices and shopping behavior such as:
Online chat increases the likelihood of instant purchases
According to a Forrester report (2019), customers who contact and use online chat have higher transaction completion rates than other methods thanks to the ability to interact directly and receive detailed information from the seller. .
Additionally, according to a report by Econsultancy (2020), 79% of customers said the ability to communicate directly with sellers via live chat positively influenced their purchasing decisions.
What is online chat?
Online chat is a form of live conversation between two or more people over the internet. Through social networking platforms (Facebook, Zalo, Instagram, ...), online shopping platforms (Shopee, Lazada, e-commerce websites...) or business websites, users can send and receive messages immediately, interacting directly with each other.
Currently, live chat has become an indispensable interactive tool in Phone Number List online shopping. Online chat is a means to exchange information, creating a direct, interactive environment convenient for care, consulting and helping consumers interact directly with sellers.
See more: Why is online chat important when doing online business?
Online chat has become an indispensable interaction tool in online shopping
Online chat has become an indispensable interaction tool in online shopping
The impact of online chat on the purchasing decision-making process
The impact of live chat in the purchasing decision-making process is very significant and has a positive influence on consumers' choices and shopping behavior such as:
Online chat increases the likelihood of instant purchases
According to a Forrester report (2019), customers who contact and use online chat have higher transaction completion rates than other methods thanks to the ability to interact directly and receive detailed information from the seller. .
Additionally, according to a report by Econsultancy (2020), 79% of customers said the ability to communicate directly with sellers via live chat positively influenced their purchasing decisions.