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Post by account_disabled on Oct 26, 2023 6:08:58 GMT
Recipients should know exactly what action to take. Persuasion : professional mailing cannot be done without phrases that will encourage action. In the text of the message, include phrases such as "Buy now", "Register" or "Take advantage of the offer". Language of benefits : Audiences should know what benefits they will receive by performing a given action. For example, "Buy now and get free delivery" immediately indicates additional advantages of the transaction. Graphic elements : CTA can be in the form of a button or a graphic that attracts attention. It is important that it is consistent with the rest of the email content and easy to click. Building trust : Adding elements such as rewards. Testimonials or quality marks can increase your audience's trust and encourage them to take action. Different CTA placements : Placing CTAs in different places in the email content can impact performance. Check whether it works better at the beginning, middle or end of the email. Testing and analyzing results : Test different versions of CTA to identify which version produces the best results.
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